Survey
1. Do you prefer experiences (travel, concerts) over physical goods?
A. Yes, definitely
B. I value both equally
C. No, I prefer physical goods
2. How much time do you typically spend on a single shopping session online?
A. Less than 15 minutes
B. 15-60 minutes
C. 1-2 hours
D. More than 2 hours
3. What is your biggest grocery shopping splurge?
A. Premium meat/seafood
B. Exotic fruits/cheeses
C. Organic products
D. Prepared foods
4. How important is a brand's social or environmental stance to you?
A. Very important
B. Somewhat important
C. Not important
5. What is your experience with click-and-collect (buy online, pick up in-store)?
A. Excellent, I use it often
B. It's okay
C. I've had problems
D. I haven't tried it
6. Overall, how satisfied are you with your current lifestyle?
A. Very satisfied
B. Somewhat satisfied
C. Neutral
D. Somewhat dissatisfied
E. Very dissatisfied
7. Are you influenced by a product's packaging?
A. Yes, greatly
B. A little
C. Not at all
8. How often do you shop for groceries?
A. Daily
B. 2-3 times a week
C. Once a week
D. Less than once a week
9. Do you use grocery delivery or pickup services?
A. Yes, regularly
B. Yes, occasionally
C. No, I go to the store
10. When shopping for electronics, what is most important?
A. Brand
B. Technical Specifications
C. Price
D. User Reviews
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